Comments on: Good for the Customer vs Good for the Business http://blog.iliumsoft.com/2006/07/25/good-for-the-customer-vs-good-for-the-business/ Behind the Scenes at Ilium Software Sat, 25 May 2013 04:10:08 +0000 hourly 1 http://wordpress.org/?v=3.5.1 By: Joe http://blog.iliumsoft.com/2006/07/25/good-for-the-customer-vs-good-for-the-business/comment-page-1/#comment-716 Joe Thu, 27 Jul 2006 14:14:22 +0000 http://blog.iliumsoft.com/?p=37#comment-716 “The best policies are ones that support top quality customer service, respect for your customers, and realize that a kindness to a customer today means larger profits down the road.”

You hit the nail right on the head! Unfortunately, corporate-level customer service has dramatically declined over the years as businesses tend to gravitate towards the short-term (i.e., what will this Q’s sales figures be?) rather than the long-term view. While such an approach can be benefical in the short run (lower costs equating to higher profits), it also negates the need to maintain and _build_ the customer base via higher satisfaction levels.

A great example of a corporate business that seems to get this concept is Staples online and phone ordering (generally speaking). Any problems, they simply credit your account or arrange for a free exchange.

Of course, another excellent example of customer service is Illium – seriously. You guys (and gals) get it, too. And for that, you have a committed cadre of customers. :-)

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