Getting the Word Out

wallet120.jpgOne of the toughest things to do as a (relatively) small software developer is to get the word out about your product. We don’t have a multi-million dollar ad budget or a marketing department filled with people thinking up clever new ways to let people know how badly they need our software. At the same time we have some great products that people get really hooked on once they start using them.

Eric Sink, a person in our industry who I have a ton of respect for, wrote a blog post today about a near disaster with his laptop. It no longer recognized his fingerprint and he couldn’t remember the ultra secure password he’d selected for it! I read articles like this one quite often and all I can think is “We have the solution! Why doesn’t everyone know about it??”

The Solution for Eric
So just how could we have helped Eric? First, I’m going to assume that Eric either a) has more than one computer at home, maybe a desktop PC somewhere or that b) he could GET to another computer if he needed to. That said, here we go:

1. Eric enters his top-secret laptop password into an eWallet card.
2. Although Eric still needs to remember his eWallet password, because he has all his important passwords in eWallet he only has to remember that one password. Now the odds of totally forgetting become very slim!
3. Eric could even choose a handy hint in eWallet to at least push him in the right direction if he does forget his eWallet password.
4. Using SyncPro in eWallet 5.0, Eric can synchronize the wallet on his laptop with the wallet on his desktop computer. Even if he gets locked out of the laptop as he did in the article, he can still get the password from eWallet on his desktop!
5. In a worse case scenario, maybe his desktop fries out or something, he could have backed up his wallet to a CD or used SyncPro to back it up to a USB drive or remote FTP site. If he does this, by installing eWallet on any computer, he can open the wallet file that he has backed up.

Throw in some other precautions, like making sure at least one other person (wife/best friend/etc.) knows the eWallet password as well and now he never has to worry about getting 100% locked out of anything! Laptops, websites, bank accounts, with eWallet he has them all at his fingertips (pun intended. :) )

The Solution for Ilium Software
This one is a little tougher. Just how does a company like Ilium Software get the word out? In this age of a million choices it seems all to easy to have your product slip off into the depths of the internet and get overlooked by customers you could really help! Apparently we’re doing something right because we’ve been around for 9 years, but we want to do even better to ensure that we’re around for at least 9 more!

So please post your two cents on this one! We’d love to hear your ideas. (And Eric, if you’re reading, drop me an email! I’d be happy to get you a free copy of eWallet!)

6 thoughts on “Getting the Word Out

  1. spmwinkel

    What introduced me to Ilium was contest at SolSie.com and Justanothermobilemonday.com. And that’s also how I helped introducing Ilium Software to others!
    It does cost you some free copy’s but that’s less than most adds (I think?) and people like contests MUCH more than adds!

  2. Chris Magnusson

    From Eric’s post:

    “The new password on my laptop is “Eric”. And just in case I forget my name, I’m going to write it on the outside of the case with a Sharpie.”

    Yesterday at work, a gentleman came in who did in fact have his name written on his laptop with a Sharpie. I don’t know if that was his password, though. That’s certainly one way to get the word out about who he is, except that his name was situated such that it was upside-down when the machine was open and in use. ;)

  3. Brandon

    ahem … for the 500,00th time … for the right amount of money I am willing to stand on various street corners and yell at the top of my lungs. ;)

    Seriously, for the most part there’s a few things that I think above and beyond all others works –

    1. The product being in the hands of end users. We all talk on various forums and if we love the product we are more than happy to recommend it when someone new comes along looking for something similar.

    2. The product being in the hands of bloggers/news for reviews. If I google something I’m not going through 10 pages to find what I’m looking for – I’ll check out the first couple products I come across to see if they do what I want – and read a couple reviews. The higher you are on the google pages the better and the better the reviews the more likely I am to buy.

    3. Giveaways. I loooovvveee freebies! But once I’ve gotten one quality product from a company chances are I’m going back to them to see if they sell what I’m looking for. If they do 95% of the time I’m going to buy from them because I know they make good stuff.

    4. Fully functional trials that last more than 1 or 2 uses (which you already do) :)

  4. Richard Bracegirdle

    Arrange wit carriers/OEMs to put a lite (say 15 cards) version into ROM of all the HTC Wizards/treos. Like pockettunes/ documents to go on palm. Don’t just leave it on the CD. What better place for a mobile wallet?

  5. Richard Bracegirdle

    Thinking through my post a bit more, do you ever try to bundle your products with PCs/laptops? Or install lite versions as part of the sold desktop kit? An icon on the desktop is worth a thousand googles, I’d have thought. Listpro in particular is astonishingly addictive to non-techies and is in a space completely ignored by the main office suites. But unless it’s preloaded many people won’t get it.

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