No, I’m not quoting one of the Microsoft-bashing sites. It’s not from one of the articles that says Microsoft’s lost their vision, is years behind Apple, or will never catch up with Google. It’s from Microsoft’s site – in fact, it’s from the biggest graphic on Microsoft.com’s top page today.
Here’s a screenshot of the page, in case it goes away by the time I finish writing this. The top graphic says:
I’m delighted that Windows Mobile is being featured by Microsoft. Really I am. But that headline – even with pictures of Windows Mobile devices and screens behind it – just doesn’t seem to me like the right approach.
I may be wrong. I’m a marketing professional only in the broadest definition (I get paid for it), but I’m not an expert, or even close. And I’m sure that the Microsoft spot has was made by very highly trained, experienced, knowledgeable people, who know way more than I do.
But I still don’t think it’s a good idea. Anyone else? I’d be very interested in hearing what other people think.