Comments on: Dangerous Marketing http://blog.iliumsoft.com/2008/05/19/dangerous-marketing/ Behind the Scenes at Ilium Software Sat, 25 May 2013 06:31:38 +0000 hourly 1 http://wordpress.org/?v=3.5.1 By: Marc http://blog.iliumsoft.com/2008/05/19/dangerous-marketing/comment-page-1/#comment-27322 Marc Wed, 28 May 2008 21:02:44 +0000 http://blog.iliumsoft.com/?p=353#comment-27322 When you are making a marketing plan you spend a lot of time trying to balance it. In addition, a fair amount is just having the right feel for it an making guesswork. In the end though you can end up screwing things up pretty bad.

That said, watch the opening sequence from Raiders of the Lost Ark and you have a great analogy for a person trying to come up with a good marketing campaign.

]]> By: Adult Ühler http://blog.iliumsoft.com/2008/05/19/dangerous-marketing/comment-page-1/#comment-27321 Adult Ühler Wed, 28 May 2008 20:09:06 +0000 http://blog.iliumsoft.com/?p=353#comment-27321 What does this have to do with Indiana Jones? *stumped*

]]> By: Kevin White http://blog.iliumsoft.com/2008/05/19/dangerous-marketing/comment-page-1/#comment-27266 Kevin White Mon, 19 May 2008 15:41:26 +0000 http://blog.iliumsoft.com/?p=353#comment-27266 I used to work for the University of Michigan “Residential Computing” department (which was rolled into ‘Housing Information Technology Office’, aka HITO, which is also the japanese word for ‘people’ or something like that, or I’m lying.)

One of their security promotions involved giving out RESCOMP-branded condoms. You know, “protect yourself, protect your PC.”

I think the promotion was axed, but not after they actually delivered the condoms to the staff, or something. (It happened right before I started working for them so I don’t know the full details.)

Condoms are good, because they protect you from diseases, but giving out condoms to college students was apparently seen as promoting activities that require condoms, which some people think is bad. Unless you’re the University Health Service.

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