Comments on: Apple is/isn’t going to CES next year! http://blog.iliumsoft.com/2009/01/16/apple-isisnt-going-to-ces-next-year/ Behind the Scenes at Ilium Software Tue, 21 May 2013 17:51:16 +0000 hourly 1 http://wordpress.org/?v=3.5.1 By: Displays Trade Show http://blog.iliumsoft.com/2009/01/16/apple-isisnt-going-to-ces-next-year/comment-page-1/#comment-33635 Displays Trade Show Tue, 03 Feb 2009 23:45:00 +0000 http://blog.iliumsoft.com/?p=786#comment-33635 I am going to take the stance that they will go this year. Even companies with the Web following of Mac can’t just back out of trade show industry all together in one swoop.

However, I am going to say that probably within the next 3-4 years that you will see an iShow. Completely operated and run by Apple, who will charge enormous amounts of money for companies to exhibit there, but they will have to or risk the chance of being considered out of the loop.

]]> By: Paul H http://blog.iliumsoft.com/2009/01/16/apple-isisnt-going-to-ces-next-year/comment-page-1/#comment-33567 Paul H Sat, 17 Jan 2009 09:55:33 +0000 http://blog.iliumsoft.com/?p=786#comment-33567 I wouldn’t waste any money betting on Marc’s viewpoint. Apple isn’t likely to trade apples for oranges. And they certainly haven’t just come to the realisation that “they are now a mainstream corp with a mainstream product”. The iPod delivered that particular message several years past. Rather the company, like many major corporations, has come to the realisation they don’t need any trade show as a media platform to launch product or attract publicity.

Clearly the company wants to launch products to its own agenda, not the artificial timeline imposed by trade shows — which was its principal reason for withdrawing from Macworld. Apple has gradually (over the past three years) established its own timeframes for launches to each of its product lines, and has seen the media attend these launches and duplicate the level of coverage previously only achievable at Macworld. Thus its decision to withdraw. Hardly likely it will now move sideways into CES where it will have to compete with other manufacturers for publicity.

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