I just bought a new car yesterday and it came with Microsoft SYNC. SYNC, which apparently comes standard on pretty much every Ford vehicle these days, syncs your mobile device to your car and provides full voice control over that device. Besides the fact that it’s pretty sweet, there are a few other reasons I wanted to blog about it.
I know, it isn’t a phrase people say very often but frankly, they should. Microsoft takes a lot of bashing from a lot of fronts, but the reality is that they are successful not due to luck, stupid consumers, or momentum – rather, they continue to succeed because they actually do quite a lot of stuff really well.
Take SYNC - I got in the car, it detected my iPhone, and within about a minute it was up, running, and had integrated by entire contact list. In addition, it gave me full voice control over the device. Every time I get in the car now, it automatically Syncs up and is ready to roll – no extra steps.
Same with the “dumbphone” my wife carries. Boom. Synched. Running. Done. What is more, the voice recognition is almost flawless (mumbling out a command while drinking a cup of coffee won’t work, however - I can attest to that).
All in all it’s a fantastic piece of software and I think it’s a good indicator of what the future holds for Microsoft Mobile products.
A Sign of the Times (And of Good Things to Come)
This is the even bigger thing to me.
Ashtrays are no longer standard on Ford vehicles.
If this isn’t a clear indicator of how completely we’ve integrated phones into our lives, I don’t know what is. And with the success of the iPhone (and WinMo 6.5/7 I hope!), I believe that the “phones” in that phrase are going to very quickly become “SmartPhones.” For a mobile software developer, that’s a beautiful thing to hear.