Microsoft released another Windows Marketplace update a few days ago, and I’m excited to share that we were part of the announcment! As you can see from the article, we are working closely with Microsoft as they get ready for launch. I thought I’d take a second to share an insider’s perspective.
Read on for my two cents on the Marketplace!
Microsoft is doing a LOT that is right in their Marketplace. For instance, they are working directly with developers to create a model that benefits the customer, but not at the expense of the developer. This is going to encourage developers to support the system. The end result is a win win for the consumer.
They are also listening AND making changes based on what they hear. Throughout this process we’ve offered and been asked for our advice. Better yet, the advice doesn’t just disappear into a black hole – we see concrete, positive changes resulting from our discussions with Microsoft.
Finally, the testing process for applications is going to weed out a lot of junk. Microsoft really is striving to ensure that applications are the best they can be. The requirements for developers are clear cut, the testing is comprehensive, and the feedback is clear information the developer can use to improve his product and resubmit.
And they’re putting every bit as much effort into the front end for the store. I firmly believe that the Marketplace is going to be very successful, and I think Microsoft is going to help set both consumer and developer expectations for application stores going forward.