Category Archives: iPhone, iPad and iPod touch

Our thoughts and plans for iPhone, iPad and iPod touch versions of our software

eWallet Lite for iPhone Now Available!

walletWe just got news that eWallet Lite for iPhone has finally been approved! You can get it for free in the App Store today! eWallet Lite is exactly the same as eWallet except that it only supports one wallet and ten cards and IT’S FREE! Other than that, it offers every feature the full version does, from the 256-bit AES encryption to the many choices for customizing your cards to the rich security options. You can even try synching your information by downloading the Windows desktop trial here.

As you’re probably aware, one of the challenges of the App Store is that they don’t offer a method of providing free trials for customers. It’s very hard for a customer to drop $10 on something they’ve never used before. We tried videos, and while we like the results, it just isn’t the same as actually getting your hands on the product.

So we create eWallet Lite. Now I realize this won’t be a big help to our existing eWallet customers, but for people who like the looks of eWallet but really want to try it first, it’s a great solution. In fact, it’s a pretty darn good solution for people who only maintain a small wallet. If you’re only keeping track of a handful of passwords or other important information, eWallet Lite is a great way to do it for free! All the quality and security of eWallet at the best price around!

So if you know someone who has wanted to try eWallet but just wasn’t ready to take the plunge and buy it, let them know that eWallet Lite is now available!

The Apple Difference

appstoreI recently found some notes and tasks from March 2008 – 18 months ago – and it really brought home to me how Apple has changed the mobile software world.

Our biggest problem at that time was that people didn’t know they could buy programs for their smartphone or PDA. Apple’s fixed that one – even people who don’t own a mobile device know “there’s an app for that”.

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The Myth of “Not My Problem”

I’ve read some really interesting comments regarding the problems in the AppStore. One thing that came up a few times, however, is something like this: “Who cares? This sort of stuff has no impact on the consumer.” I’m posting today to explain why this is a myth – problems with the AppStore that developers are having directly and negatively impact the consumer.

If you’d like to hear why a silly icon rejection is a big deal to you, read on…

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New Wave of Apple Rejections – Including eWallet!

deniedApparently someone is on a graphics kick over at the Apple iPhone app approval center. Thanks to the iPhone card icon in our application, Apple has rejected the eWallet update. Even though the icon has been there since we released eWallet (the week the AppStore went live), apparently the icon is now a problem so we have to remove it.

We aren’t the only ones running into this sort of thing lately. The folks over at TapBots ran into almost the same thing - an icon that’s been in their app for ages that Apple has suddenly decided is a problem. Like I said, it seems more like an “issue du jour” than a real problem.

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Pinchgate: The Info Tracking Debate

spy2I’m a stickler for privacy, so the recent furor over Pinch Media‘s analytics is really interesting to me. The debate (in a nutshell) is whether information gathered by companies like Pinch Media through iPhone applications, for the purpose of developer marketing, is spyware. I thought I’d take a second to toss in my own 2 cents on this issue.

So, for my take on the subject, read on after the jump!

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Could Apple Do This? Would they?

appstore12I’d been thinking about how much Apple is able to do – when they want to – with iPhone App distribution, because of how they set it up.

And I’d been thinking about how much I’d like – both as a user and a developer – trial versions of iPhone apps. But I know what a can of worms is opened by giving developers the ability make and unlock trials.

And then I thought – could Apple handle trials themselves, completely, by making all apps in the iTunes App Store free for the first few days, and then processing the payments if the apps were still installed after that?

The answer, of course, is that I don’t know. I have no idea if this would work or even be possible. I’m sure there are a ton of issues and implications to be thought through. It may be technically impossible, financially unfeasible, or just a lot more trouble than simply letting developers handle trials on their own.

But I can’t help thinking how cool it would be if Apple pulled it off.

It’s clear that no one else could do this with their app stores – no one else has that kind of control. Or – let’s face it – the guts. And it seems to me that it would be very much Apple’s style: here’s a better way to do something, we can do it, let’s do it. And if it turns the existing software distribution model upside-down, that’s just a bonus.

Any thoughts? I can’t tell if this is a good idea, a terrible idea, or something in-between. And it’s probably just wishful thinking on my part. But it would – in my opinion – be a huge benefit to both iPhone developers and users.

(Here’s the short URL for this article, if you want to share it. We’re working on the better “share it” thing; apparently it’s incompatible with something else we do.)

Apples2Oranges: Now Just 99 Cents!

a2o_logo512Haven’t tried Apples2Oranges? Well now is your chance! We’ve just reduced the price to 99 cents!

Now I know this is unlikely, but there just might be some folks who don’t know what Apples2Oranges is. Let me explain it this way…it’s frustrating to figure out different conversions in your head – impossible if you’re looking at units you aren’t familiar with. You can waste lots of time standing in the store with two different packages in your hands, trying to do the math on which is a better deal, or which has fewer calories per serving.

Now you don’t have to waste time or worry about getting the math wrong. Just pull out your iPhone and get the answer in a few taps with Apples2Oranges™ – a quick and easy price comparison and unit conversion app from Ilium Software, available for your iPhone™ or iPod® touch.

(Added note by Ellen: Anyone who buys or has bought Apples2Oranges – please consider adding a review of it to iTunes. We’re fairly sure that reviews help our search ranking, which in turn helps sales. We know a lot of people find Apples2Oranges useful, but more reviews would help even more people find it. Thanks!)

Great AppStore Article

I have to share a great article about the iTunes AppStore over at AppleInsider. I don’t have much to say that isn’t already covered in the article, but I will share a quote that I think highlights a very real danger:

“In some respects, the App Store has taken its place alongside YouTube, where poor taste is the defining metric,” Wolf wrote. “More ominously, it has led to a deterioration of the entire pricing structure for iPhone applications. The risk is that developers who hope to build quality applications that have a long shelf life may be discouraged from doing so because prospective development costs exceed the revenues they expect to earn on the applications. In short, this race to the bottom has the potential to degrade the overall equality of the applications sold at the App Store.”

Not only is this something Apple needs to think about, but all the other device and OS manufacturers out there should keep this in mind as they launch their own on device stores.

You can find the entire article over at AppleInsider!