I’ve written posts about naming products before and I gotta say, it’s a tough job. You search and search for just the right name, think you’ve found something really cool, and then…well then you usually realize it’s taken…so you search and search for ANOTHER name, think it’s really cool, go with it and find out later that it confuses the heck out of everyone!
A great example (and my current naming challenge) are our Professional Editions. Our Professional Editions are just a bundle that includes the product for a PDA AND Desktop for one price. Unfortunately people constantly get the impression that there is some sort of feature difference. Maybe the “Professional” version has more bells and whistles? Better encryption?
Unfortunately I can’t blame them. Often a “Professional” version of something IS a version with a number of different features not present in the “standard” edition. Well, it’s time to clear things up.
We’re getting ready to select a new name for our Professional editions bundles. So far we aren’t happy with the results. The biggest problem is the names just end up really long. Then it struck me…just ask the world! Someone is bound to have a great solution to this problem. So anyone have any ideas, insights, or comments?