For a while now, there has been a lot of speculation about just what the Apple AppStore review process consists of. Do they actually run the applications? Is it simply a rubber stamp? Is there any sort of criteria for acceptance or rejection? As a developer with a product in the AppStore I can confirm that the review process is very real and frankly this is a good thing!
The reason I bring this up is that besides having to prove export approval, Apple asked us for a copy of the desktop portion of eWallet so that they could review the synchronization process. Never that I know of have we had a distributor specifically tell us that they were going to test sync. Maybe they did, but I’m not convinced of that. I’m fairly certain the review process for most device software stores is much looser.
Now this process means some waiting to get apps OK’d by Apple, but in the end I believe that people will come to appreciate Apple’s careful approach to this. It will save hours of frustration for consumers who often have to “beta test” applications that don’t actually work as advertised.
So in the meantime, we’re waiting patiently. The Apple black box isn’t quite so black anymore (more of a dark grey) so we know what is happening and where we are in the process.
And in the end, I think the extra time folks have to wait to see an app go live will prove to be a long term benefit for everyone involved.