Results #2: How You Evaluate Apps
Today I’m writing about the questions that asked how you evaluate apps. And yes, I’m still surprised.
The longer version follows. In case you missed it, last week we posted a survey about how people use the iTunes App Store. I published results about how people find apps a few days ago.
So you all do a lot more reading than I’d have thought. I really thought people skimmed descriptions, looked at screenshots, and pretty much ignored reviews.
I was wrong.
For the question about what you look at when evaluating apps, screenshots and descriptions got the highest score, but reviews were very close behind, and even other apps scored between “sometimes” and “usually”.
But in answer to how carefully you read the descriptions, almost 70% said you read them completely, with only about 27% choosing “just skim”. I’ll admit it – I’m a skimmer.
And most people read reviews. Over half read enough to get a good consensus, another quarter read or skim a few. Only 11% just glance at the average (read later this week for info on why the averages don’t seem to be accurate), though only about 6% read a lot of reviews.
Again, more results, plus the prizes, soon! And the survey’s still open so jump in if you’re interested.