I’ve written posts about naming products before and I gotta say, it’s a tough job. You search and search for just the right name, think you’ve found something really cool, and then…well then you usually realize it’s taken…so you search and search for ANOTHER name, think it’s really cool, go with it and find out later that it confuses the heck out of everyone!
A great example (and my current naming challenge) are our Professional Editions. Our Professional Editions are just a bundle that includes the product for a PDA AND Desktop for one price. Unfortunately people constantly get the impression that there is some sort of feature difference. Maybe the “Professional” version has more bells and whistles? Better encryption?
Unfortunately I can’t blame them. Often a “Professional” version of something IS a version with a number of different features not present in the “standard” edition. Well, it’s time to clear things up.
We’re getting ready to select a new name for our Professional editions bundles. So far we aren’t happy with the results. The biggest problem is the names just end up really long. Then it struck me…just ask the world! Someone is bound to have a great solution to this problem. So anyone have any ideas, insights, or comments?
Michael Mace wrote a
I’ve always liked using the Record/Notes option on my Pocket PC to remind myself of something when it’s not handy to type a note — this is especially useful when driving, I just press and hold the Record button and my reminder is saved as an audio file, accessible from the built-in Notes application. The problem is, I often forget to look and see what reminders I’ve saved — D’oh!
Just returned from attending the two day Windows Mobile Partner Summit held in the Seattle area. The summit included OEM, Mobile Operator, and key strategic partners to discuss what’s coming down the road from the Windows Mobile team. We’re under a NDA so I can’t say much about the meeting right now, but I can say that I very much liked what I saw. Stay tuned for more details as we’re allowed to release them. A big thank you to the Windows Mobile Partner team for putting on the event and sharing future plans with us.