If there is one thing that is missing from the AppStore, it’s a “Gift This App” button. Don’t get me wrong. Depsite a few hiccups early on, overall we’re quite happy with the whole AppStore experience. It’s just that we’d love a way to buy promo copies of our software for people. And then there are reviewers. We know about Ad Hoc, but splitting 100 Ad Hoc licenses between in-house devices, beta testers, and reviewers just isn’t enough. We’ll pay full price for our software – we just want it to be free for the other person.
As I mentioned, this is a problem for promotions. It’s an even bigger problem for reviewers, though. Read on after the jump to see why… [Read more…] about Hey, Apple. Where’s the “Gift This App” button?


Happy Halloween guys and ghouls! Well, our costume contest is over, and it’s time to find out who won. As you may have guessed, every entry is a winner, which is great news not just for the them, but for me as well. It means I don’t have to pull my hair out trying to choose which costumes to pick – because I thought all the entries were very creative, and I was not looking forward to narrowing it down.
