With the recent announcement of the Microsoft Zune I just felt a need to talk about naming products. I’ll give Microsoft a little credit. It’s really hard to name a product these days. Most of the good names are already taken by something. That leaves new products stuck with either made up names or names that squish two words together and pretend that it is one word (yes…we’ve done this too…I know).
Now, some of the made up names end up being quirky cool, like WOOT! and Google. Unfortunately, it seems that this has led big corporations to think that a wacky new word for their product name is the smart way to go.